Northern Lights Direct

Brand-based direct response
television and online advertising
for corporate and nonprofit organizations.

Strategy • Creative • Production
Media • Search • Analytics

Direct Response
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FEATURED ARTICLES

DRTV Insights from the
2014-15 Canadian Upfronts

The kids are back to school, promos for new TV shows abound and it’s like a whole new year. This can only mean one thing: Premiere Season is here.
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5 Reasons to Bid on
Brand Keywords

If you are currently running a successful search campaign, one of the areas you should focus on is your brand.
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Is Programmatic the Future
of TV Buying?

There is a lot of talk in the marketplace about programmatic buying these days. There is also a lot of confusion. During ABC’s upfront, Jimmy Kimmel joked, “Programmatic buying is the gluten of advertising."
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