In a world where consumers employ multiple mediums – often simultaneously – integration is essential.
Our integrated approach utilizes DRTV and DR Online, supported by state-of-the-art media management. The result: campaigns of unrivaled effectiveness.
Direct Response Television
Our TV commercials combine the art of branding with the science of DR. Most importantly, they work.
Services include:
Creative development
Scriptwriting
Production of short-form DRTV commercials – 30, 60 and 120 seconds
Production of long-form programming (infomercials) – 30 and 60 minutes
Direct Response Online
Our analytics-based approach to online marketing delivers customers (or donors) with astonishing efficiency.
Services include:
Search engine marketing
Static & rich media ads
Digital asset optimization
Email campaigns
Transactional microsites and landing pages
Multivariate testing
Media Management
Our detailed analytics-based approach to both DRTV and DR Online Media ensures unmatched efficiency and continuous optimization.
Services include:
Planning and buying
Real-time reporting and analytics
Call center coordination
Account management
For: short and long-form DRTV and online