Looking for an ROI through TV?

We can help.

What is DRTV?

Direct Response Television, or DRTV, includes any TV advertising that asks consumers to respond directly – usually by either calling an 800 number or visiting a website. Many nonprofit organizations also use DRTV as a donor-acquisition tool.

Why Companies Use DRTV

• Cost-efficient
• Wide reach
• Drives sales
• Totally measurable and results-driven
• Complements existing channels

Why Northern Lights Direct

We specialize in Brand Direct Response Television. With over 25 years of testing and analysis, our
TV commercials combine the art of branding with the science of DR. Most importantly, they work.

Our core services include creative development, scriptwriting and production for:

• Short-form: 120, 60, 30, 15 and 10 seconds
• Long-form: 30 and 60 minutes

WILL MY PRODUCT OR SERVICE WORK FOR DRTV?

Have you had success in other channels? Does your product/service solve a problem or make life easier? Is it unique, new or does it require explanation? Is it demonstrable? Does it have emotional appeal? Does it have mass appeal? Can you offer upsells or cross-sells? Is there a continuity model or potential for one?

If you answered “yes” to most of the questions above, your product or service could be a strong fit for DRTV.

 

We Are Here to Help Grow Your Business

To find out how, please contact us:

• Chicago: 312 263 8686
• Toronto: 416 593 6104
• Email: contact@northernlightsdirect.com