Looking for a DR media buying
partner to help grow your business?

We can help.

Who We Are

Northern Lights Direct is one of the most experienced direct response agencies in North America.

Results, Integration and Integrity are the three principles that have guided our company since its inception, and enabled us to create some of the most successful direct response campaigns of the last quarter century.

Our Approach to DRTV Media Buying

When it comes to DRTV media buying, our objective is simple: to maximize our client's media investment. Our analytics-based approach ensures your budget is allocated with our attention to detail and unmatched efficiency.

Our core services include market research, DRTV media planning and buying, real-time reporting and analytics, optimization, call center coordination and account management for:

• Short-form: 120, 60, 30 and 10 seconds
• Long-form: 30 and 60 minutes
• Online (click to learn more about our direct response online services)

In addition, all of our clients benefit from:

• A unique understanding of the science of direct response and the principles of brand.
• Strong, longstanding relationships with station management and sales teams.
• Expertise in integrating DRTV with Direct Response Online. Integration is critical today.
• Experience with strategy, execution, optimization, tracking and management of DRTV and DR Online campaigns.

DRTV VERSUS BRAND MEDIA BUYING

Longer [120/60 seconds] Remnant time Pre-emptable Cost: 30-60% off rate card + bonus Continually tracked and optimized Measurement: CPC/CPL/CPO/Web Buying strategy: cost and demographics Shorter [30 seconds] Program-specific Non-pre-emptable Rate card Set and forget Impression/awareness Demo/GRP

 

We Are Here to Help Grow Your Business

To find out how, please contact us:

• Chicago: 312 263 8686
• Toronto: 416 593 6104
• Email: contact@northernlightsdirect.com