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We work with exceptional brands.
"Northern Lights Direct is the best direct response agency on the planet."
Abe B., Comwave
LATEST FROM OUR BLOG
Lights, Camera, COVID: Commercial Production in the World of COVID.
As with many industries, the commercial production industry was abruptly shut down because of the COVID pandemic. As the industry begins to reopen, Northern Lights Direct continues to evolve and adapt quickly to continuously changing production rules and regulations, allowing us to continue servicing our clients and executing successful campaigns. With the importance of safety, staying informed and doing what is best for our clients at the forefront, we created a new production process built around the question, “Is a shoot needed”?
Northern Lights Direct – Digital Creative Studio!
Northern Lights Direct is excited to announce the creation of our Digital Creative Studio! This is just part of a broader digital transformation happening at Northern Lights Direct.
Using Digital to Generate Quality Leads at Scale
By Evgeniya Zhuravleva, Digital Account Executive
In a lead-based business, the primary marketing goal is to generate leads that will move down the sales funnel to eventually convert into loyal customers. However, the theory that generating more leads will bring in more sales does not always hold true. Broadening your potential customers list can contribute to more sales, but the leads are worthless to the organization if they are not qualified enough to make a purchase. In this article, we will define what quality leads mean and how to drive them at scale.