solutions that grow your brand and drive results.
creative assets that are brand focused and response driven.
in Display Excellence in 2019!
combines decades of experience running thousands of successful
campaigns with the power of AI to translate data into action.
OUR CAPABILITIES
We work with exceptional brands.
"Northern Lights Direct is the best direct response agency on the planet."
Abe B., Comwave
LATEST FROM OUR BLOG
Northern Lights Direct – Digital Creative Studio!
Northern Lights Direct is excited to announce the creation of our Digital Creative Studio! This is just part of a broader digital transformation happening at Northern Lights Direct.
Using Digital to Generate Quality Leads at Scale
By Evgeniya Zhuravleva, Digital Account Executive
In a lead-based business, the primary marketing goal is to generate leads that will move down the sales funnel to eventually convert into loyal customers. However, the theory that generating more leads will bring in more sales does not always hold true. Broadening your potential customers list can contribute to more sales, but the leads are worthless to the organization if they are not qualified enough to make a purchase. In this article, we will define what quality leads mean and how to drive them at scale.
Beware the Black Box TV Attribution Solution
By Bryan Walkey, CEO
We have met with three clients in the past year who are deeply unsatisfied with their media partner’s proprietary TV attribution model. These so-called black box models lack transparency; their owners have invested significant time and resources in creating “proprietary” algorithms and thus desire to protect their intellectual property. Understandable. So, what’s the problem?
