One of the foundations of a performance marketing agency is the ability to test. The Acceleration Lab allows us to perform a variety of digital, TV, and analytics tests outside the scope of campaign management using proven data science methodologies. The key principle to gaining insightful learning is to scientifically design the experiment from the onset. Examples would be digital creative tests in YouTube, analyzing the performance of new Google Beta’s and constructing incremental lift tests for TV.
The NLD Acceleration Lab playbook includes linear and logistic regression, A/B testing, random forest modeling and other advanced analytics techniques which produce algorithms to ultimately predict an outcome that serves as the foundation for guiding the digital and TV media planning, buying and optimization process.
The NLD Acceleration Lab is also where we house the NLD DataCloud, giving clients access to a customized, cloud-based data visualization dashboard which illustrates the story your data is telling. Within the platform, you will interact with your campaign results in near-real time to make more informed marketing decisions.