In a lead-based business, the primary marketing goal is to generate leads that will move down the sales funnel to eventually convert into loyal customers. However, the theory that generating more leads will bring in more sales does not always hold true. Broadening your potential customers list can contribute to more sales, but the leads are worthless to the organization if they are not qualified enough to make a purchase. In this article, we will define what quality leads mean and how to drive them at scale.
We have met with three clients in the past year who are deeply unsatisfied with their media partner’s proprietary TV attribution model. These so-called black box models lack transparency; their owners have invested significant time and resources in creating “proprietary” algorithms and thus desire to protect their intellectual property. Understandable. So, what’s the problem?
Black Friday is fast approaching, and with online shoppers dropping $6.22 billion in 2018, most retailers invest considerable time and money into preparing for the shopping weekend. However, according to a recent Google report, only 18% of shoppers consolidate their shopping to the Black Friday-to-Cyber Monday period.
To some, late October means pumpkin spice lattes, sweater weather and Halloween. To retailers, it means less than two months left of prime holiday shopping. It’s an obvious statement to assert that the holidays are an important time for retailers looking to reach their business objectives for 2019.
The Google Premier Partner Awards 2019 honour innovation in digital marketing and the best of the best-in-class digital ad companies across North America from the past year. They shine a light on all the hard work and innovation that goes into delivering exceptional digital marketing solutions.
Founded in 2005, YouTube has become a household name and a popular form of entertainment over the past decade and a half. Currently, it boasts close to five billion videos viewed daily and is expected to grow, making it a great place to reach high volumes of people using video. This growth in digital video is often positioned as being at the expense of traditional channels like television, and the discussion around YouTube vs. TV often implies that advertising on TV and YouTube are interchangeable. However, in this article we review how they should be seen not as substitutes but as different (perhaps even complimentary!) tactics that should be used to reach different audiences.
In 2019, we find ourselves more connected than ever to peers, family, strangers and, of course, brands. As a result, consumers are searching for companies and products on all sorts of devices, especially mobile. To read about why your mobile strategy should be coming hand-in-hand with your ecommerce strategy:
Amazon has steadily increased its share of digital advertising spend over the past few years and is now sitting in third position with 8.8% of all digital ad spend in the U.S. happening on its platform. We review what makes it a performance marketing channel and why brands should consider a presence on the retailer giant’s website.