Amazon has steadily increased its share of digital advertising spend over the past few years and is now sitting in third position with 8.8% of all digital ad spend in the U.S. happening on its platform. We review what makes it a performance marketing channel and why brands should consider a presence on the retailer giant’s website.
Facebook is a channel that we leverage to drive results for many of our clients. Depending on the client, it is often a core channel in a digital marketing strategy due to the sheer volume of users on the social media platform.
Quora is a popular question and answer site that has it’s own advertising platform in May of 2017. However, this platform only peaked our interest recently when the platform launched conversion optimized campaigns. In this month’s DR Insider article we’ll describe what Quora is, what types of campaigns perform best on this platform and lastly the pros and cons.
As we roll out a new version of our website this week it makes me reflect on the journey that got us here, nearly a year in the making. In early February we undertook a self review process of our own marketing and positioning strategy. This is how we came to Results, Guaranteed.
Modularization is the process of building an additional set of scenes, or alternate scenes, that aren’t included in your core commercial, but are built in to the creative and production process as additional assets to leverage for testing, regionality or fatigue. Best of all, modularity can provide you with a number of creatives without breaking your production budget – leaving you more room to test, optimize, and drive response with your media buy. But where do you start, and what kind of modulation is right for you?
The holidays are fast approaching and with their imminent arrival comes holiday spending; people are ready to spend more preparing for the holidays. With the right planning, we identify the best strategies to help our clients capitalize on this period to drive results and increase revenue.
Another season of Upfronts has come to an end. Canadian broadcasters made several high-profile announcements, from targeting advancements to rebrands and content acquisitions, but how much of it will be a game changer for DRTV? As we sought answers to this question at the 2018 Upfronts, below were our key takeaways.
This year’s crop of TV Upfronts followed patterns of recent years with demands for higher pricing, aggregation of the available media opportunities, and an increased emphasis on inclusivity. With what may seem like more for the same, for savvy marketers, there are certainly things to take away from the presentations.