Access Free Mental Health Support from Green Shield Canada

For Immediate Release
June 16, 2020

Green Shield Canada (GSC), Canada’s only not-for-profit health benefits provider is reaching out to Canadians needing mental health support during this challenging time.

Green Shield Canada PSA

“Mental health has always been an important issue, and during this pandemic, even more so,” says Bob Doyle, Director of Individual Marketing Strategies. “We felt developing a TV spot was the best way to let Canadians know how to access free mental health support online to get the help they need.”

GSC worked with their agency partner Northern Lights Direct, to create a public service announcement (PSA) that Northern Lights produced and had on air in only a few weeks. The 30-second PSA highlights GSC’s efforts to help Canadians by providing assessment and support resources free of charge. Northern Lights Direct worked with media partner Corus Entertainment to secure free airtime for the PSA.

“It was important that we were able to work quickly and completely virtually to create this spot for GSC.,” says Bryan Walkey, CEO of Northern Lights Direct. “GSC wanted to make sure this important issue reached Canadians in need and we were happy to be able to help them.”

About Green Shield Canada:
Founded in 1957, GSC is Canada’s only not-for-profit health benefits provider serving over one and a half million plan members across Canada and offering a variety of group and individual service plans, including drug, dental, extended health care, vision, hospital and travel benefits, as well as administration services.

The PSA launched May 11th, 2020. See above to watch the 30s PSA.

Please visit:

About Northern Lights Direct:
Northern Lights Direct is a fully-integrated performance marketing agency with over 35 years’ experience executing successful campaigns. With offices in Toronto and Chicago, Northern Lights Direct provide direct to consumer marketing service to the North American market including strategy, creative, digital, media, and measurement and attribution. We are scientific, creative, predictive marketers that are passionate for your success. We focus on achieving your desired business outcomes cost effectively and efficiently.

For more information, please visit:


Heather McLeod
Business Development Manager
T. 416.593.6104 (x2460)