DUCA Credit Union Helps Canadians Maximize Investments During Turbulent Times

For Immediate Release
June 16, 2020

DUCA Credit Union is helping Canadians make their money work harder for them by providing Canadians with high interest rates on deposits and investments, low mortgage rates and profit sharing for its members.

DUCA Credit Union – “Times Like These” Radio Commercial

“We wanted to let Canadians know we were open for business and working hard to help them maximize their investments during these unusual times,” says Arthur Krzycki, Vice President, Marketing at DUCA. “Using radio ads is a quick and easy way to reach our clients.”

DUCA’s agency, Northern Lights Direct produced a 30-second radio commercial and are managing the media for the direct response radio spot entitled, “Times Like These”. The media will run through local Southern Ontario radio stations.

“DUCA’s radio campaign and its evergreen digital campaign has helped them reach their target audience quickly with clear messaging and ongoing updates regarding the current environment,” says Bryan Walkey, CEO of Northern Lights Direct.

About DUCA Credit Union:
Founded in 1954, DUCA is a financial co-operative with 16 branches throughout Southern Ontario and over 700,000 Members. DUCA exists to help people do more, be more and achieve more with their money and their lives by keeping the cooperative philosophy – you are a Member and Owner – at the center of every decision made. DUCA offers personal banking, small business banking and commercial banking services.

The DUCA Radio campaign launched in Southern Ontario regions on April 27th, 2020.

Please visit: www.duca.com

About Northern Lights Direct:
Northern Lights Direct is a fully integrated performance marketing agency with over 35 years’ experience executing successful campaigns. With offices in Toronto and Chicago, Northern Lights Direct provide direct to consumer marketing service to the North American market including strategy, creative, digital, media, and measurement and attribution. We are scientific, creative, predictive marketers that are passionate for your success. We focus on achieving your desired business outcomes cost effectively and efficiently.

For more information, please visit: www.northernlightsdirect.com


Heather McLeod
Business Development Manager
E. hmcleod@northernlightsdirect.com
T. 416.593.6104 (x2460)